|
May30
|
Pete Lerma over at Clikz has penned an article taking about how he and his crew introduced Travelocity to podcast advertising. Lerma cites the relative newness of the medium and general advertiser reluctance as the reasons why podvertising is a good fit for Travelocity. While I'm not sure why Lerma thinks Kiptronic is a podcast network, he mentions some very good points about how he sourced potential podcasts for his client:
- Check out iTunes top podcasts in the category of interest
- Listen to the shows to ensure there is some level of quality
- Check out the show's site to see how it will impact the brand
Point #3 is important. We podcasters like to think that the show is the whole thing, but it's not. Our show blogs have an impact and it can be a good one or a bad one. Lerma brings up a very good point that potential advertisers are probably reluctant to deal with "one of" podcasters which can go maverick on them and damange the brand. There are essentially two types of podcasters. Those of us who don't care if we ever make a cent from our shows, and the other kind. If you're looking at being a pro podcaster, then you'll have to brush up your image to attract the likes of Travelocity.
|
|
May30
|
New author Brian Luff is set to publish his first book. What's different about this book is that it's only going to be offered as an audio download. Whether the proper name for an audio only book is still "book"...
Continue Reading
|
|
|
The title kind of says it all. Verio is a web hosting service that has recently added podcasting support to its web hosting packages. This is a slightly different take than a company like Libsyn which provides hosting specifically for...
Continue Reading
|
|
|
The NPR (Non Public Radio) folk began offering podcasts of shows from its member radio stations last summer. The response has been so overwhelming that NPR has just added more shows.The NPR gambled, and won, on the premise that content...
Continue Reading
|
|
May29
|
When pursuing the Welch Way podcast, I stumbled across something I didn't know about. Business Week has a decent series of podcasts. Who knew?The main list is here, but the particular podcast that I'm interest in is here. I have...
Continue Reading
|
|
|
I'm listening to Jack and Suzy Welch. This husband and wife team produce the Welch Way. The Welch Way" features Jack & Suzy Welch's answers to readers' questions about business, managing, and careers. Drawing on Jack's experience as the legendary...
Continue Reading
|
|
|
I typically listen to podcasts all day on Fridays. When you listen to 10 podcasts in a day, you tend to start to notice things they have in common. One thing that I've been noticing lately is that many podcast...
Continue Reading
|
|
|
I recently wrote an entry that linked to a Powerpoint presentation put together by Holland Cooke. While I appreciated the info in the report, I was a little hard on the HC website. Wait. No, I wasn't, but my comments...
Continue Reading
|
|
|
Perhaps the time has come to share with you come of my favourite haunts on the Internet. Perhaps not, but here they are anyhow. Some of these are relevant to business podcasting and some are not. They're all great...
Continue Reading
|
|
May28
|
How to Pick a Topic Tip #5 Frequency It's a known fact that podcasts produced on a predictable basis enjoy a steadier listenership than podcasts that have sporadic gaps between episodes. This tip ties in with longevity, but takes it...
Continue Reading
|
|
|
How to Pick a Topic #4Other PodcastersUnless you've managed to nail a topic that absolutely nobody else is podcasting about, you should consider who they are, what they're doing, and how you can use them.Who Are They?It's not uncommon for...
Continue Reading
|
|
|
How to Pick a Topic Tip #3InterestIf you're a doctor, lawyer, or exotic dancer then your choice of topic ic probably quite obvious. But what about the rest of us who's area of expertise may not be so obvious?If you're...
Continue Reading
|
|
|
How to Pick a Topic Tip #2Before you launch into a topic search, you have a broad decision to make. You can choose to be a small fish in a big pond, or a big fish in a small pond.Small...
Continue Reading
|
|
|
I've decided to do Tip Day. Yup, all five entries today will tips on a given topic. To kick it off, I'm going to talk about how to pick a topic for your podcast. If you're a business podcaster then...
Continue Reading
|
|
May27
|
MacJournal 4 was recently released with podcasting support. This is great news, except that many reviewers don't think much of how it was implemented.Not being a Mac user, I don't have any experience with MacJournal, but as near as I...
Continue Reading
|
|
|
It takes quite a bit of watching and collecting in order to have enough information to post on BizPodcasting as much as I do. One of the common themes that keeps popping up is the growing use of podcasting in...
Continue Reading
|
|
|
Looks like I just missed the Podcastday 2006 expo in Cologne. Damn, when is Know More Media going to finance a junket for me to a podcasting expo? Almost all of the expos and conferences that I've come across recently...
Continue Reading
|
|
|
A senior professor at Bradford University in the UK has decided to stop holding lectures and product podcasts instead. On an intellectual level, this makes sense, but at an emotional level it may seem strange.Here's how it works: Dr. Ashraf...
Continue Reading
|
|
|
I've tried to avoid mentioining specific podcasts unless they're really relevant to the topic. I'm not adverse to giving out publicity, but there are so many shows out there that mentioning the shows I listen to becomes a very slippery...
Continue Reading
|
|
May26
|
In another strange move, Windows Media Player 11 has no podcast support. Microsoft doesn't do anything without thinking about it, so what could the possible reason be for this lack of support?Other than MSN Spaces, MS is pretty much ignoring...
Continue Reading
|
|
|
Leesa Barnes over at Podonomics recently wrote an entry about the OMDC's attempt to podcast the conference. Leesa's observations about what the OMDC did well and poorly is worth reading. Actually, I would say that the list of things they...
Continue Reading
|
|
|
Wired's annual salute to the revolutionaries that are changing the face of the technoscape has bestowed an award on Ricky Gervais.Gervais' podcast has been somewhat controversial as earlier this year it became one of (perhaps the only?) pay-per-listen podcast. Nobody...
Continue Reading
|
|
|
My audio thoughts on Share Your OPML. Click to listen. (2.2MB, 7 mins)...
Continue Reading
|
|
|
This is more of a news oddity than anything specifically to do with podcasting. It's good to keep a finger on the pulse of the industry, though.iDon't is a nasty little marketing campaign aimed solidly at the Apple iPod. The...
Continue Reading
|
|
May25
|
It would be nice to bridge that gap between podcasting and radio, wouldn't it? Sure, Sirius radio and KYOU in San Francisco are doing it, but what if you could do it yourself?I don't know if this is a hoax...
Continue Reading
|
|
|
Sully Erna, front man for the popular metal band Godsmack, recently got his butt kicked by Jay Babcock from Arthur Magazine. The interview was for a print piece and not a podcast, but it went so badly, so quickly, that...
Continue Reading
|
|
|
I tell ya, love 'em or hate 'em, Apple is firmly in the driver's seat of the podcast adoption bus. While many services and manufacturers out there are focussing on what to do with podcasts once they're been created, Apple...
Continue Reading
|
|
|
I wrote an entry a while ago about why I think podcast advertising should be worth more than main stream media advertising. Without rewriting the entry, my basic premise is that although podcast audiences are typically smaller than, say radio...
Continue Reading
|
|
|
If I've said it once, I've said it a hundred times: the true value of citizen media is the ability to bring hitherto unprofitable niche information to market. Genealogy is a prime example of a niche market. For reasons which...
Continue Reading
|
|
May24
|
Transitcast - I just made that up. I like it. Add it to the list!Starting this week, commuters in London can turn on their phone's Bluetooth receiver and download a 5-minute CityAM podcast to listen to on their ride. There's...
Continue Reading
|
|
|
This is a lesson that most of us have already learned from email. We've all heard the old rule that email is forever. Anything you write in an email is, for all intents and purposes, written in indelible ink. It's...
Continue Reading
|
|
|
From the list of the bizarre I give you the 100-Word Stories Podcast. I know, I know - it's hard to figure out what such a podcast could be about. Fear not, I will explain it to you. Lawrence Simon...
Continue Reading
|
|
|
I recently read a study that showed most podcasters were males between 30-45 (guilty!) by a vast majority. Males overwhelmingly dominate the podcast-host market, but there are certainly women doing it.Where are they all, you ask? They're right here on...
Continue Reading
|
|
|
I've started a new category on Biz Podcasting today. It's called "Snake Oil" and I've introduced it to indentify the companies and people that are purporting to be podcasting experts or providers of "required" equipment and services to podcasters.I've written...
Continue Reading
|
|
May23
|
I'm happy to report another "in the wild" siting of a corporporate podcast. This time it's the Mass Mutual Insurance company providing training podcasts to its salesforce.Jim Berkowitz reports that MassMutual's National Center for Professional Development (NCPD), a unit at...
Continue Reading
|
|
|
Aaron Brazell, of Technosailor fame, is participating in an Alternablog series on Pro Blogger. The Alternablog series deals with alternatives to blogging.While I don't see podcasts as a type of blogging, there's a fair number of people out there that...
Continue Reading
|
|
|
podOmatic is a podcast host with a difference. They go much farther than just hosting and provide a complete set of online recording tools, promotion tools, and statistics. It's the statistics thing that I find interesting.In its statistic package, podOmatic...
Continue Reading
|
|
|
It seems a no-brainer that citizen media would eventually be used to citizen concerns, but until now I haven't seen it done.That all changes with the advent of the Stop Rokkasho podcast. Produced by musician Ryuichi Sakamoto, the podcast is...
Continue Reading
|
|
|
You may recall that Podcast Ready is a device-side podcatcher for (up until now) Windows. Well, no more!I recently received an email from Russell Holliman from Podcast Ready.The application is written in java, and in the version that you can...
Continue Reading
|
|
May22
|
I wrote about Pluggd a couple of days ago. Pluggd is the next podcast directory/subscription/sharing site to come to the net. It's not open yet, but I received a beta invite to check it out.My first though was "Wow, they...
Continue Reading
|
|
|
How is it that I just wrote an entry about a 3-step video casting tutorial and now I'm writing about a 5-step podcasting tutorial? Isn't videocasting supposed to be harder than podcasting?In any event, some unknown author at Digital Podcasting...
Continue Reading
|
|
|
Next on the list of podcasts I stumbled across during my travels... Pixar Torys Law Firm Discovery Channel Marvel...
Continue Reading
|
|
|
Loosely defined, the tipping point of any new technology is when the technology starts to appear in mainstrean use. MP3 players became mainstream when people started wearing them to work and on the bus. Blogging became mainstream when huge companies...
Continue Reading
|
|
|
Some nameless author over at Digital Podcast (I can't believe how many people don't have their names under their articles...weird) has written a little tutorial on shortening web addresses. This may seem arcane to some, but Mr. Nameless has a...
Continue Reading
|
|
May21
|
While I think that audio podcasts will always be more popular than video casts, there are some areas where videocasting is a better choice of delivery. Business is one area in particular where video casting might be a better choice...
Continue Reading
|
|
|
Wow, someone is actually paying attention to the 30-million of us shivering up here above the American border. It seems that two Toronto-based marketing firms have joined forces and put an online survey together to get a grip on podcasting...
Continue Reading
|
|
|
My soon-to-be-sister-in-law recently attended some kind of conference on post-secondary education. One of the offerings was a podcasting intro. I'm always pleased when I see podcasting offered in what I would consider an old institution and it seems that the...
Continue Reading
|
|
|
And from the ridiculous files I bring you 'textcasts'. Yup, you heard me right. Slate has reinvented email and called it 'textcasting'.I'm all for innovation. There's a part of me that likes all the crazy 'casting' stuff that's being invented...
Continue Reading
|
|
|
I've always been of the opinion that podcast advertising is more targetted than main stream media (MSM). The number of listeners of a given show is typically smaller in the podcast world than the radio world, certainly, but they tend...
Continue Reading
|
|
May20
|
While this entry mostly deals with blogs, it paints an interesting picture how citizen media can do a pretty decent job of covering live events and capturing public opinion.Kevin Lim over at Theory .isthereason has a link to a You...
Continue Reading
|
|
|
I recently wrote about Podcast Ready, which is a device-side podcatcher a while ago. Initially I wasn't to thrilled about the idea of my MP3 player having intelligence on it, but I've played with Podcast Ready's MyPodder application a bit...
Continue Reading
|
|
|
I interviewed Jonathan Cobb from Kiptronic a while ago and I learned a lot about the Kiptronic system. There are two basic models for putting ads in podcasts right now: The podcaster does it manually There is some server level...
Continue Reading
|
|
|
Not me, that's for sure. Most podcast directories out there offer some kind of ranking system for their shows. In some cases, listeners and other users get to vote on their favourite shows. Is this a more fairer way than...
Continue Reading
|
|
|
I'm not sure why Skypecasting is all over the news these days. Podcasters have been using Skype forever to record interviews or have remote co-hosts on the show, but for some reason now that it has a name, Skypecasting is...
Continue Reading
|
|
May19
|
Whenever I read anything about the benefits of podcasting I will inevitably hear some variation of the phrase 'direct communication with the listeners'. That's nice, but what does it mean? I fully understand the concept in blogging. When I write...
Continue Reading
|
|
|
My, my, what a nasty little title. I'm still waiting for my first cup of coffee this morning. Jacbo's Media has published a survey that they performed in February surrounding MP3 player usage, listeners habits, and podcasting. The survey is...
Continue Reading
|
|
|
I've heard exactly two possible explanations for the creation of the world 'podcast'. Until now. It's a compound word combining iPod and broadcast "Personal-On-Demand Cast" Lee Gibbons over at Podango adds some more to the mix. He's specifically answering the...
Continue Reading
|
|
|
I noted before that the Museum of Modern Art (MOMA) is using podcasts to provide audio tours for patrons. I'm pretty sure that renting an MP3 player and listening to an audio tour fails one of the basic tests of...
Continue Reading
|
|
|
The concept of webcasting has been around for a long time, but it's never achieved any kind of critical mass. I think that there are two reasons for this. Webcasts are a massively huge PITA to make. I dabbled in...
Continue Reading
|
|
May18
|
Podlook just released some interesting stats on the Chinese podcasting scene. I'm not going to regurgitate the entire liste here. There's enough people in the blogosphere doing that. But I do want to talk about two of the more interesting...
Continue Reading
|
|
|
Podcast Buzz has put together a list of podcasting tools, directories, and tutorials. The author doesn't seem to really have a grip on podcasting because there are several glaring omissions and placement errors, but If you're just getting into podcasting...
Continue Reading
|
|
|
Maybe I'll turn Thursday's into 'release days' and round up all the great podware that's been released in the last week.I've played with Podcast Generator before, but haven't stuck with it. Not because there's anything wrong with it, but because...
Continue Reading
|
|
|
I've been long convinced that many products are successful based solely on their name. I'm not making any such statements about Podcast Potion Maker's Podcast Factory, but I love the name.It's for Mac only which is mystifying. I'm not sure...
Continue Reading
|
|
|
The Podcasting and Portable Media Expo is coming up in September and the list of topics and speakers has been announced. While the list looks pretty good, I think there's one topic that's missing. Podcasting 101 - A to Z...
Continue Reading
|
|
May17
|
When people start to talk about something new, they necessarily take what they know about something similar into the conversation. If they didn't, there would be no starting point. Sound confusing? Hang tight.I'm specifically talking about podvertising here. There's a...
Continue Reading
|
|
|
There really is no end to the potential uses of podcasting. While the industry itself might be undergoing some hype, the potential is a fact. Even churches are doing it. I'm sure there is more than one church offering sermons...
Continue Reading
|
|
|
GCap, a London radio station, has just leapt into the podcasting market. Up until this point, I believe the BBC was the only main stream media (MSM) outlet in the UK that was into podcasting, and GCap aims to end...
Continue Reading
|
|
|
When it's all said and done, there are basically two things that make a podcast a podcast: it can be subscribed to via an RSS feed and it's time-shifted, which is some braniak's phrase for 'pre-recorded'. The question is:...
Continue Reading
|
|
|
You may find that you're the only person in your organization that thinks podcasting is worth throwing any money at. Accepted marketing practises such as flyers have a known effect and are easy to get a budget for. Not so...
Continue Reading
|
|
May16
|
I don't make any secret of how I feel about the so-called podcasting production suites, or podcast-ready microphones. They're all snake-oil. All of them. We're somewhere around our 60th show and I think we may have spent $100 in total...
Continue Reading
|
|
|
Quick News for Palm OS is a news aggregator. Not such a big deal until I found out that the newest version contains support for media enclosures. Yup - Quick News is a Palm OS podcatcher now. It automatically downloads...
Continue Reading
|
|
|
And for my next installment: George Bush LOST Massachusetts DUI Podcast Do you think George W knows he's being podcasted? Didn't het just get picked up for ripping Beatles music onto his iPod?...
Continue Reading
|
|
|
Is there a shortage of consonants that I'm unaware of? In the last 24 hours I've written about Transcribr, Flickr, and now Pluggd. Honestly. Pluggd sounds cool though. It's hard to tell exactly what it is because it's in pre-launch...
Continue Reading
|
|
|
Knowing that their target potential student is a 17 year old who spend 3 hours a day engrossed in digital media, the UofW is encouraging their instructors to come up with ways to integrate podcasting into the curriculum with awards...
Continue Reading
|
|
May15
|
Google recently (ok, a week or so ago by the time this entry goes live) launched Trends which is a tool view historical search data. While Trends certainly isn't a podcasting tool, it has a lot of interesting uses. A...
Continue Reading
|
|
|
Podonomics = (n.) The study of the production, distribution and consumption of podcasting with the management of marketing budgets. It's official. Podcasting has it's own marketing/executive/corporate buzz word. Leesa Barnes (another Canuck, wOOt!) writes the Podonomics blog which deals with...
Continue Reading
|
|
|
I hadn't even heard of podcast transcription until last week when I uncovered CastingWords. To make matters ever weirder, I just wrote an entry on Jon Udell's experiences with CastingWords and now I've just run across a similar service named...
Continue Reading
|
|
|
I recently wrote about CastingWords which is Nathan McFarland's podcast transcription service. Jon Udell recently put CastingWords to the test when he used it to transcribe McFarland's own podcast and then edited the transcript. The transcript weighed in at 5600...
Continue Reading
|
|
|
This month's Podcast User Magazine has a great article on audio compression. I'll admit that while I have a pretty good grip on things like sample rate and bit rate, things like audio level compression are somewhat foreign to me....
Continue Reading
|
|
May14
|
Podcast Empire claims to be the largest podcast directory in Canada. As a Canadian I have no problem believing that because...well...we don't really have another Canadian podcast directory, do we? I took a run through the site and it's pretty...
Continue Reading
|
|
|
|
