A discussion about corporate and business podcasting with tips and guidelines

New author Brian Luff is set to publish his first book. What's different about this book is that it's only going to be offered as an audio download. Whether the proper name for an audio only book is still "book" is a challenge for the Oxford Dictionary guys, but regardless this heralds an important change in podcast adoption.

Sex on Legs, a 75,000-word novel written and read by Brian Luff, will be available for download on audible.co.uk despite Mr Luff, a London-based comedian, having no contract with a traditional book publisher.

Now Luff isn't exactly and unknown, but he's not gangbusters famous, either. He's the successful producer of the 365 comedy podcast and when approached y Audible to put 365 on the site, Luff was able to successfully pitch is book as well.

First we had radio shows without radio stations and now we have books without publishing houses.

I'm reminded of a few years ago when some Sony artists left the label because they wanted to be on iTunes which Sony declined to sign on with. Citizen-media is still gaining momentum.