Advertising Archives

May15
Market Your Podcasts Using TheMadVlad.com's Email Marketing
Dan Smith May 15, 2007
Know More: Advertising 2.0, Advertising
Sponsored Review So you’ve made a new podcast, you know it’s really great, and you want to market it to as many people as possible, in an effective way. Enter TheMadVlad.com, stage right. Enter email marketing using safelists. Have...
Posted at 6:53 PM | Permalink | Comments
Jun14
Promote Your Podcast - Three Tips
Jon Watson June 14, 2006
Graeme Sprigge has an article over on Ezine Articles detailing three steps involved in promoting a podcast.While the language is kind of campy, he does have three solid points: Write an accurate description of your show Submit your show to... Continue Reading
Posted at 5:37 PM | Permalink
May19
More Museums Podcasting
Jon Watson May 19, 2006
I noted before that the Museum of Modern Art (MOMA) is using podcasts to provide audio tours for patrons. I'm pretty sure that renting an MP3 player and listening to an audio tour fails one of the basic tests of... Continue Reading
Posted at 9:18 AM | Permalink
May11
My Three-Legged Dog
Jon Watson May 11, 2006
Podvertising spots should be worth more than MSM (main stream media) spots. You know why? My three-legged dog sweater business.If I make sweaters for three-legged dogs, where in MSM am I going to advertise those sweaters? A dog magazine with... Continue Reading
Posted at 5:52 AM | Permalink
May10
Businesses Need to Drive Podcast Adoption
Jon Watson May 10, 2006
Sean Carton over at Publish has a pretty decent article on why podcasting is taking so long to hit critical mass. Carlton opines that while technology changes quickly, people change slowly but businesses and people do things for different reasons.... Continue Reading
Posted at 2:02 PM | Permalink | Comments
May 9
RFID Podcasts
Jon Watson May 9, 2006
Printronix has launched a series of podcasts designed to inform customers and potential customers about RFID technology and implementation. This is a prime example of using podcasts to not only educate consumers, but to promote your own products. Goodwill advertising... Continue Reading
Posted at 12:52 PM | Permalink
 


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