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Sep18
Podcasting Growing in India
I wrote about podcasts from India  back in May. At that time I was writing about 2 single podcasts out of India, but today I see that much has changed.

Veerchand Bothra has an article posted on his blog at CNET Asia that breaks down the current state of podcasting in India. To say that podcasting has grown by leaps and bounds in the last 4 months is an understatement.

India-centric podcast sites include PodBazaar, PodMasti, PodioIndia and the recently launched PodTech India.

Leading Indian portal Sify already has a dedicated podcast site. Yahoo India has one of Indian cricket's biggest names Sunil Gavaskar podcasting. There are reports that Indiatimes will soon add podcasts to its portal.

Podcast directories, viz. Podcast.net, Podcasting News, have sections listing podcasts related to India. The iTunes directory also has many Indian podcasts which one can subscribe to.

Veerchand notes that while mobile phone penetration within India is good, home computers are hard to come by. While most mobile phones are capable of operating as MP3 players, the lack of PC penetration presents a problem with getting the audio files onto the phones.

Us Canadians appear to have more in common with India than we might think. The single factor here that is stopping wide-spread mobile-catching is prohibitively expensive data and download fees for mobile devices. India has the same problem and both of us need to solve it before mobile-catching podcasts becomes viable.

On the other hand, why would the mobile providers "solve" that problem for us when they can just continue to charge us $3 a download?

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