The NPR gambled, and won, on the premise that content was king and therefore their solid content would alleviate them of the requirement to advertise the podcast availability.
"The decision was we weren't going to publicize it," said Andi Sporkin, vice president for communications. "We just snuck it on. Within 48 hours, three of the titles ranked on iTunes' top 10 most-downloaded. How does that happen?"
New additions include Hidden Kitchens, Your Health and NPR: Economy.
