A discussion about corporate and business podcasting with tips and guidelines

You may find that you're the only person in your organization that thinks podcasting is worth throwing any money at. Accepted marketing practises such as flyers have a known effect and are easy to get a budget for. Not so with something new like podcasting. A panel of companies who are utilizing podcasting is being formed at Syndicate in New York City this week to reveal exactly that: how did these guys manage to get funding to try out podcasting. "You don’t have to build a business case for trade advertising or direct mail. They’re accepted practices, so they’re rewarded with budget dollars. But podcasting is new, so it has to be justified said [iPressroom founder and chairman Eric] Schwartzman. "We’re going to find out first-hand from our panel how they managed to build a business case that convinced their executive management to start podcasting." I want to hear this. I hope that they podcast the panel discussion.