- MP3 file
- RSS feed
- Podcatcher
To be fair, I really don't care about these technicalities. I'm one who enjoys the mental exercise of being a purist, but isn't really one at heart. But what does this have to do with business podcasting? It's all about credibility.Audio Graphics has a good article today that addresses the issue of credibility in the framework of radio stations using the word podcast incorrectly.
Podcasting uses RSS or XML feeds; that is, a podcast is only a podcast if it is automatically downloaded to a person's computer or mobile device. When someone visits a radio station web site and downloads an audio clip or program, they are not downloading a podcast. The download is from a program or audio clip, nothing more.
Offer podcasts if you'd like, sure. But only call them podcasts if they meet the criteria. If not, you're signalling to a segment of your customers that you're just on the bandwagon and haven't really invested any time in understanding what you're doing.
Technorati Tags: podcasting, credibility
