I find myself wondering today if such a thing can be done with a podcast. While there's no technical reason why a podcaster can't produce more than one file per show (and hence maintain more than one feed), I wonder what the logistics and audience reaction would be to it.
I'm also thinking that the reverse might work better in podcasting: the teaser can have the ads and the main show can be ad free.
Something like this:
- Create and encode show as per normal
- Create a 2-minute summary of the show either by compiling bits of the show or by "pre-narrating" the show.
- Either slap an ad in the teaser or run this feed through Kiptronic or some other ad service so ads are placed into it as it's downloaded.
- This little guy can help people figure out if they want to bother downloading the show or not (c'mon, we all know half of them are direct downloading anyhow)
- Post each show in its own feed.
- Or perhaps, only post the teasers in a feed. Full shows can only be had via direct download from your website. More ad impressions.
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Of all of the talk on "monetizing" podcasting, this is the first idea that I think actually has merit. (Yea, and my opinion is worth so much.) I think a teaser feed with ads would add value to the listener, I would like to get an overview of an episode of the shows that I subscribe to. That way I can decide if it is a "must listen" "defer till later" or "skip".
Posted by: daryl cognito | October 11, 2006 9:20 PM | Permalink to Comment