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BizPodcasting |
A discussion about corporate and business podcasting with tips and guidelines |
Entries from BizPodcasting tagged with 'My Thoughts'
Podcast Teasers and Monetization.
It's fairly common for big blogs to have two feeds: one that contains full articles along with ads, and one that only contains article summaries, but no ads.I find myself wondering today if such a thing can be done with...
How Much Media Can We Stand?
I ran across a very cool thought today on Salto Sobrius. Martin Rundkvist has just had a "Aha!" moment about podcasting and shares it on his blog. With podcasting and video-on-demand, you and I decide what we want to watch/hear,...
How Important is Podcast Transcription?
I read a blog entry today on e24 Transcription. Given the high amount of grammatical and style errors in the entry I certainly wouldn't consider them as a contender to transcribe my show, but the entry did serve to make...
More Bad News for Business Podcasts
I recently noticed that business podcasts don't seem to be a very popular genre in the podcasting space. I interact regularly with business podcasters and consultants and that makes it pretty easy to get myopic. lt's good to get out...
News: Not Suitable for Podcasting
While most of us agree that the true strength of podcasts lie in the niche - the ability to attract extremely targetted listener groups. The ability to do so not only (should) make podcast listeners attractive to advertisers, it can...
Why Would Google Buy You Tube?
There have been rumours about a You Tube acquisition and they're starting to reach "possibly, maybe, might be true" level. TechCrunch, Wall Street Journal, and Todd Cochrane (heh...) are all talking about it.My feelings on You Tube is that it's...
Podcasters Aren't Helping Themselves
Jason Lee Miller has a post on Web Pro News about some stats that he learned while at the recent Podcast and Portable Media Expo. While I know this is just an accumulation of sound bites from the expo and...
Business Podcasts: The Big Circle Jerk?
As a blogger and podcaster, I'm aways acutely aware that we all live in an insular world. Even today, I doubt I could get a 15 out of a 100 random people in my local mall to admit they know...
What Should a Podcast Consultant Do For You?
A recent post I made about podcast consulting garnered an interesting comment. The commenter stated that radio producers would make good podcast consultants. While I wholeheartedly disagree with that statement for the reasons I stated here, it got me to...
Are Republished Feeds Bad?
This issue has come to light several times in the past few months. The biggest fiasco probably has to do with the PodShow crew being accused "hijacking" feeds, but there has been a non-stop dribble of accusations for a while...
Job Hunter Podcasts?
While I'm totally grooving with finding new uses for podcasting, every now and again I find something that I just don't get. This is one of those times. AUSTIN, Texas — The Engineering Assistance Center and the Faculty Innovation Center...
Today's Podcasting Speed Links
Interesting links from around the podosphere this weekend. Boing Boing launches Boing Boing Boing: If you like the Boing Boing blog you may like the Boing Boing podcast. Or not. Some people are nicer to look at than to hear....
What Does Podcasting Cost?
We talk a lot about the potential rewards that podcasting can bring to an organization, but in general those conversations surround hard to measure things like goodwill and communication with customers. If it came down to brass tacks, is it...
Grande Double Foamy Stilted Podcast, Please.
I gave in and listened to the first of Starbucks' Coffee Conversations podcasts. While there was some interesting information in it, it serves better as a "how not to" make a corporate podcast than it does as a good karma...
Terrestrial Radio Isn't Going Anywhere
I love saying "terrestrial radio". It's such a great phrase to refer to something as humdrum as "radio".I can't remember what started me on this journey, but for the past couple of days I've been pondering how good old radio...
Foul Mouthed Podcasters
If you think I'm about to rail against swearing on podcasts, you're wrong. I definitely have some opinions on its place, though.I was listening to Adam Curry today. It was the first time in a while and I think everyone...
Blinks: (Almost) Subliminal Audio Advertising
We've all seen examples of subliminal visual ads. Quick blinks of brand names or ideas on a television screen between frames of what we're actually watching. I think the jury is still out whether visual subliminal ads are effective, but...
How Important are Directories?
We recently stopped actively maintaining our listings on any directory other than BluBrry. The primary reason for doing this was because we reached the conclusion that directories are pretty much a waste of time.There's a school of thougt that podcasters...
Podcasting Jobs Podcast
I've written about podcasting jobs on a few different occasions (1, 2, 3). To date, nobody has put together a real concerted effort to provide a "podcasting classifieds" type thing. Some podcasting sites have job sections, but they're generally pretty...
The New Influencers Book Online
Paul Gillin, a technology writer and observer, is working on a book named The New Inflluencers. It's primarily about how social media is shifting who the influencers are in society. No discipline will be more affected by social media than...
Jaffe vs Curry
I recently wrote about how Joseph Jaffe was refusing to air the second half of an interview with Adam Curry. I'm not going to turn Biz Podcasting to "Jaffe Watch" or anything, but I listened to some of the audio...
Challenging Media
I was reading a blog post on Seven Generational Ruminations - "In our every deliberation we must consider the impact of our decisions on the next seven generations" - whoa. Deep. David's post is well written and has some great...
The "i" in iPod
Podcast listenership is picking up on "the island". So much, in fact, that perhaps the "i" in iPod should stand for Ireland.OK, that's lame. I admit it.Irish Eyes is reporting an almost 100% rise in iPod ownership among Ireland's youth....
Barnako: Missing the Point
Frank Barnako has penned an entry entitled "Podcast awards? Who cares!" (sic). In broad strokes, Barnako declares the People's Choice Podcast Awards invalid because only one of the winning shows also appears in iTunes top 100 most popular shows.I scratched...
Podcasting Classifieds?
Darren Rowse of Problogger (and ex-b5 cohort of mine) has recently launched a blogging jobs classified service. Strangely, Problogger Jobs is a pay classified service meaning that blog owners who wish to post jobs have to pay to do so...
Why Does Someone Have to Die?
First there was the radio star, who was killed by the video star, remember?. But not really. Somehow, the radio star limped back into the room when video had its back turned like the ending of a bad movie.The bloodied...
Godcasting Really Gaining Steam
I've written about so-called "Godcasting" once or twice before. Godcasts are podcasts of a religious nature. I originaly thought thery were a little niche in the niche that is podcasts, but as the days go on they are popping up...
How Important is Geo-Targetting to Podvertising?
I'm genuinely curious about this question. I think the answer is "very", but I'm interested in other opinions. Geo-targetting is a system whereby different content is delivered to users depending on their geographical location. The concept isn't new. Consider the...
Don't Believe Podcast Niches Work?
Then check this out.Back so soon? Yup - that was a page with no less than 16 knitting podcasts on it. 16 podcasts on a topic that I don't know a single person in the world who practises it. But...
Audio Thoughts on Podcasting Hardware
I used Gabcast to record my thoughts on all of the overpriced "podcasting" hardware that's on the market. Gabcast! Jon's Thoughts #2 - Overpriced Podcasting Hardware Some thoughts about the never-ending wave of overpriced podcasting gear being shoved down our...
The Rode Mic
It all started with a $349 microphone called The Podcaster. It sounds nice in that it plugs in via USB which means no batteries (for the mic, at least) and is "specially" made for podcasters, but the price is outta...
Podvertising Auctions on eBay
My Alma Mater, The Podcast Network, is experimenting with the sale of podvertising spots on eBay. This isn't a new technique, by any means, but it's definitely gaining steam. Cameron Reilly's G'Day World podcast has already had the opening $250(AUD)...
Jon's Thoughts: Podcast Content
I've noticed a growing interest in the varied content of podcasts. There seems to be a dichotomy in that the unfettered content available in podcasts is good and bad.On one hand, many people feel that although there are podcasts available...
Jon's Thoughts: Listener Feedback
I'm currently on Vancouver Island on a little vacation and getting married. I thought that it would be fun to leave you with some thoughts I have about podcasting. This is one is a series... Listener feedback: Good or Ugly?Most...
Jon's Thoughts: Limited Edition Podcasts
I'm currently on Vancouver Island on a little vacation and getting married. I thought that it would be fun to leave you with some thoughts I have about podcasting. This is one is a series... Shot series of podcasts can...
Jon's Thoughts: Stats
I'm currently on Vancouver Island on a little vacation and getting married. I thought that it would be fun to leave you with some thoughts I have about podcasting. This is one is a series... Statistics Are Unimportant Many podcaster...
Canadian Podcasting Survey Results In
A little over a month ago I reported that the Canadian Podcast Listener Sruvey was underway. I received an email last night letting me know that the survey is complete and the numbers had been crunched. This survey consisted of...
Jon's Thoughts: Swapping Promos
I'm currently on Vancouver Island on a little vacation and getting married. I thought that it would be fun to leave you with some thoughts I have about podcasting. This is one is a series... Cross Pollination is Good This...
Jon's Thoughts: Corporate Listeners
I'm currently on Vancouver Island on a little vacation and getting married. I thought that it would be fun to leave you with some thoughts I have about podcasting. This is one is a series... Corporate? Listener Levels vs Cost....
Jon's Thoughts: Independent Listeners
I'm currently on Vancouver Island on a little vacation and getting married. I thought that it would be fun to leave you with some thoughts I have about podcasting. This is one is a series... Independent? 500 Listeners IS Good...
Nielsen To Introduce Podcast Spyware.
Yes, I'm an alarmist, but I don't think the subject is that far from the truth. In the latter half of 2007, Nielsen Analytics is planning to start testing software applications that will track actual listenership of individual podcasts on...
DRM and Podcasting
Digital Rights Management (DRM) is the technology embedded in music files that prevents users from copying and sharing copyrighted music. It's not a very a very popular technology, not because people want to share and copy music, but because it's...
Podcast Awards: Meaningless
Scott Fletcher over at PodCheck Review speaks about the Podcast Awards. I have to agree that there are so many podcasts now that it's difficult for any single person to cast any votes. How many of the nominated shows do...
Personality and Credibility
I was listening to a local radio station the other day and I heard two ads that kind of disturbed me. The ads were voiced by members of the station's crew - a woman named Mel Risden and the traffic...
Nobody Diggin' Podcasting
I was trolling around for a different angle on podcasting today. I have my 50 or so feeds that I read every day, but every now and again I like to branch out and go to different sources to see...
Shel Holtz Noticed Loose Podcast Use
It's always nice to have some company on a mission, and I'm starting to garner a few compatriots. Shel Holtz wrote yesterday about whether a podcast that you can't subscribe to is really a podcast. I've mentioned this many a...
Podcast Search
I read a pretty good article today over on Baluart. The article deals with a lot of issues and information relating to podcasting, but the part that I found most thought provoking was near the end. For those looking to...
Podcasting for '08 Election
Halfway through 2006 and the podcasting bruhaha for the US Presidential election in 2008 is already starting. There's a good aritcle over on MirrorDot that kind of sums up the history of citizen media usage in US politics. In the...
Plucking Podcasters
Steve Rubel wrote an entry on Tuesday discussing how talent agencies are coming around to realize that there's a large pool of talent on the Internet just waiting to be plucked. Of course, the impetus for Rubel's post was the...
Podcasting Language Courses?
I stumbled across the World Nomad's language podcasts today, and I'm kind of scratching my head. The premise is simple: each episode uses a standard format to teach a different language. While I agree that podcasting is a great way...
Today's Ridiculous Hype
Company intranets need to add blogging and podcasting or else become irrelevant, according to a new report from Avenue A | Razorfish, an interactive marketing and technology services firm. As my English friends would say, "Bullocks!" "Bollocks!".Like blogging, podcasting is...
I'm Confused.
A while ago I was feeling all warm and fuzzy about how quickly the world was adopting podcasting. I was encouraged by the fact that so many non-technical people were podcasting and thinking how great it is that we've moved...
Propertycasting. Hmmm....
As you can likely surmise, propertycasting involves the distribution of podcasts dealing with Real Estate (what's Fake Estate, anyhow?). Propertycasting is a pretty cool idea. I was househunting not all that long ago and iIwill be again in the near...
Thinking About Stats
The recent Nielsen stat report and the resulting flashback from the podcasting community has had me thinking about stats lately. Speculations about poor research aside, how is it that Nielsen shows that 18-24 year olds are the largest podcast audience...
How's the iPod Thing Working Out?
Rob Greenlee postulates that "Most people still equate podcast listening with the iPod" and that "podcasters are also getting very tired of telling people that you do not need an iPod to listen to podcasts."I was a little surprised by...
Trekkies Rule!
Straight up - I put that title in to make you read this entry. It worked, didn't it? Maybe it will even be worth your time :)It's interesting to watch the follow on wave from the recent Nielsen survey on...
Nielsen Survey Nonsense
Nielsen recently released a survey that says, in part: Nielsen//NetRatings announced today that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have recently downloaded an audio podcast. 4.0 percent, or 5.6 million Web users, have...
Amanda Beats Ken Lay
I don't find Ken Lay's death amusing, but what I do find quixotic is that the story of Amanda Congdon leaving Rocket Boom took up all the top spots on TailRank yesterday. Ken Lay's death was the next item in...
For some reason that escapes me, we Internet-driven humans seem to feel the need to standardize icons. On one hand, I can see the value because icons transcend language if they're done right, but on the other hand since 99%...
Mobilecasting Thoughts: Part Five
Mobilecasted Media Can be Hard to EditBefore purchasing a portable recorder, it;s a good idea to put some thought into what format it records into, how you're going to get it off the device, and whether your audio editor can...
Mobilecasting Thoughts: Part Four
Mobilecasting Can Have Legal ProblemsBefore you just walk into a coffee shop and plug in your microphone, you may want to check that you're allowed to do so. I don't think this is a large problem in most cases, but...
Mobilecasting Thoughts: Part Three
Mobilecasting Gear is ExpensiveYes and no. Mobilecasting is one of those activities that can cost as much or as little as you'd like. For the very few times that I've actually recorded something on the road, I've used my iRiver...
Mobilecasting Thoughts: Part Two
Maintaining Sound Quality is HardDepending on the type of event and how immune you are to being embarassed, creating a mobile sound clip with decent sound quality can be difficult. Recording a concert event, for example, might be easy because...
Mobilecasting Thoughts: Part One
I love the idea of mobilecasting, but I never seem to get around to it. There are a number of reasons for that and I'm going to talk about that a bit.Mobilecasting Attracts AttentionIt's really hard to conduct an interview...
A Listener Does Not a Subscriber Make
There's a good article in Wired Magazine today about the rise, or not, of podcasting. It's about two pages long so I won't go into great detail about it here, but I'd like to cover off a few points. First...
Sometimes Detail Counts.
There's a great little article over on Podcasting News about whether or not podcasts are a waste of time. The premise is that a person can compute a ton more data in 20 minutes reading than they could listening to...
If You Had to Pick: Time or Content?
Let's pretend for a second that there are only two things that distinguish podcasts from radio. Let's say that the fact that the show is pre-recorded and I can therefore listen to when it's convenient for me is on thing,...
Did Anyone See Podcasting Coming?
Obviously, I spend an awful lot of time reading, writing, and podcasting about podcasting. Every day I read three or four articles that contain a definition of the word podcast. Every time I see that, my insides scream "Enough! We...
Where is the Money?
If you're not Ricky Gervais, then you may have some trouble figuring out how to generate money from a podcast. You're not along and my podvertising category is overflowing with the ideas and models that many podcasters are trying on...
The Long Tail and Podio Books
I've talked about the Long Tail concept in terms of podcasting before. I won't go into it again because it's a topic all unto itself, but my background on it is here. There's a growing market of authors who are...
Maybe There is Money in Podcasting
Ricky Gervais sure thinks so and it looks like he's right. When Gervais started charging for his podcast last season, there was a lot of interest surrounding whether that model would work or not. Many people (myself included) couldn't see...
My First Look at PodTech
Podtech has been in the news a lot lately because of the news that Scoble is leaving (has left?) Microsoft to join it. Amongst all the hububu and pontificating, though, I somehow forgot to actually go to PodTech and take...
Net Neutrality and Podcasting
I've written a background piece on the hot topic of Net Neutrality over on my personal blog. I'll just go into the broad strokes here and leave the details for those who want to read the larger piece.In short, ISPs...
iDoctors?
Would you trust your physician to do a procedure on you that he had only learned once, and only been refreshed on it via a videocast?Hmmm...I think I would, but I'm sure there are many people who wouldn't. There's something...
vidcasting for Dollars
Robyn Tippins wrote a short article on RSS Applied that states Vidcasters might be able to command 70% of the available podcasting advertising dollars.I think that's likely true on the surface, but I agree with Robyn's warning that Vidcasting isn't...
How Main Stream Marketing Misses the Boat
Today's case study is Marketing Sherpa. Anne Holland, president, was interviewed by Chantal Tode for DM News recently. The article went live today and it does nothing to make me think that Holland knows much about Internet media.The main theme...
Audiomag? Sheesh...
Mark Ramsey of Hear 2.0 thinks that podcasts should be called Audiomags. His reasoning is: "Podcast is, when you think about it, an absolutely horrible name for the technology," writes Ramsey. "We don't watch a TVcast, we watch a TV...
Why My Book Deal Died
A while ago an editor from Que publishing contacted me and asked me if I'd like to write a book on podcasting. I said "sure", and we started in on hammering out the proposal. Shortly after submitting said proposal, the...
Podcatching: Push or Pull?
Push media is the term used to describe media that is provided to the end user when when it's convenient for the provider. Ads on a webpage are a good example of push media - the user doesn't do anything,...
Don't Read To Us
Charles Chapman was recently quoted as saying: The trick though is knowing what a podcast is and isn't. If it's just someone reading a press release or speaking the party line from a script then it's not valuable... Very true,...
Your Brand
A friend emailed me today about one of her clients. She's in the web design business and one of her clients had received an email that made him think that someone was registering a whole whack of domain names like...
RSS Feed Stats
I caught Todd Cochrane's post on Typepad and Feedbruner today. Todd hasn't been happy with Typepad for a while, but I don't want to talk about that. Todd is a veteran podcaster, the head of the Tech Podcast Network and...
Monetizing Your Podcast
Patrick Curran has an article posted on Podcast Help in which he shares the three broad methods of monetizing a podcast. There are no sliver arrows in this article, but Curran accurately summarizes the field. You'll have to read the...
Are Libraries Becoming Extinct?
The Krafty Librarian (have I mentioned that I really dislike talking about people with cutesy little handles? This is real life, use a real name) is tearing her(?) hair out because no one is attempting to index the mass wave...
iPod Clothing
This may not be completely podcasting related, but it's too weird to pass up. Clothes built for your iPod, anyone? The new additions to the BlackCoat line of outerwear, named Work, Sport, and Surf, each include ElekTex, a smart fabric...
Podcasting as a Customer Service Tool
The idea isn't new and Adobe is demonstrating why it works. The concept of using podcasts as a tool to introduce potential new customers to a product or product line is well established, but there's not a lot of case...
Podvertising - Yea or Nay?
The issue of podcast advertising (podvertising) has become a veritable battlefield. There are those that feel that amateur media isn't worthy of carrying advertising and doing so lowers its worth even farther. The other side feels that if a show...
Business Week Podcasts
When pursuing the Welch Way podcast, I stumbled across something I didn't know about. Business Week has a decent series of podcasts. Who knew?The main list is here, but the particular podcast that I'm interest in is here. I have...
Podcast Tipping Point
Loosely defined, the tipping point of any new technology is when the technology starts to appear in mainstrean use. MP3 players became mainstream when people started wearing them to work and on the bus. Blogging became mainstream when huge companies...
Textcasts? We Have to Draw the Line Somewhere!
And from the ridiculous files I bring you 'textcasts'. Yup, you heard me right. Slate has reinvented email and called it 'textcasting'.I'm all for innovation. There's a part of me that likes all the crazy 'casting' stuff that's being invented...
My Three Legged Dog Vindicated!
I've always been of the opinion that podcast advertising is more targetted than main stream media (MSM). The number of listeners of a given show is typically smaller in the podcast world than the radio world, certainly, but they tend...
I'm not sure why Skypecasting is all over the news these days. Podcasters have been using Skype forever to record interviews or have remote co-hosts on the show, but for some reason now that it has a name, Skypecasting is...
What Does the Word "Podcast" mean?
I've heard exactly two possible explanations for the creation of the world 'podcast'. Until now. It's a compound word combining iPod and broadcast "Personal-On-Demand Cast" Lee Gibbons over at Podango adds some more to the mix. He's specifically answering the...
Why Podcasting Killed Webcasting
The concept of webcasting has been around for a long time, but it's never achieved any kind of critical mass. I think that there are two reasons for this. Webcasts are a massively huge PITA to make. I dabbled in...
What's More Valuable? Podvertising or MSM Advertising?
When people start to talk about something new, they necessarily take what they know about something similar into the conversation. If they didn't, there would be no starting point. Sound confusing? Hang tight.I'm specifically talking about podvertising here. There's a...
My Three-Legged Dog
Podvertising spots should be worth more than MSM (main stream media) spots. You know why? My three-legged dog sweater business.If I make sweaters for three-legged dogs, where in MSM am I going to advertise those sweaters? A dog magazine with...
Businesses Need to Drive Podcast Adoption
Sean Carton over at Publish has a pretty decent article on why podcasting is taking so long to hit critical mass. Carlton opines that while technology changes quickly, people change slowly but businesses and people do things for different reasons....
Jon Watson Speaks on Podcasting.
OK, so I'm Jon Watson. So what? I still spoke on podcasting! I spoke this weekend at the Calgary Linux USer Group's Linuxfest on the subject of podcasting with Free and Open Source tools. About 1/3 of the information in...
Soundseeing: Vintage Radio Reborn
I think one of the main reasons that talk radio all but died out is that it wasn't terribly interesting to a large segment of the population, television introduced intense competition, and traditional radio scheduling - by its very being...
The Pollution of the Language
I'm speaking this coming Saturday at the Calgary Linux User Group's Linuxfest. The topic? You guessed it - Podcasting (with Linux tools). While putting my notes together for my talk, I spent a few minutes reaching back in my mind...
Podcaster Legal Concerns
ID3 Magazine is a reasonably new entry in the podcast sidelines industry. It's kind of a novel idea (excuse the pun) to introduce a print magazine for an industry that is so not about print or magazines or, indeed, traditional...
May 1st - Reboot Jon!
May 1st is the traditional web designer/developer's clean up day. It's the unofficial 'reboot' to clean up lose ends in code, massage the server, tweak the sites....that type of thing. I'm not a web developer (any more), but I'm also...
How To Make Money With Podcasting.
It's easy, really. A friend of mine said it best "Hold a podcasting conference and charge everyone to get in". While his comment was probably tongue-in-cheek, he's pretty much hit the nail on the head.I recently talked about how the...
More Podcasts than Radio Stations. Yeah...Duh!
Slilcon Republic is reporting today that there are 38,000 podcasts on iTunes and only 36,000 radio stations world-wide. Apparently this is a big deal, but I don't understand why.Citizen media (or whatever you want to call blogging and podcasting) is...
Podcasting: Cutting Out the Middleman
Podcasting News is carrying an article today about the concern that local broadcasters have with podcasts.The crux of the problem is that local radio broadcasters figure that they're losing out on listeners because people are able to download podcasts and...
How Popular is Podcasting?
As podcasting becomes more popular, more companies are putting resources into examining the lay of the land. The first stop for most companies is a good old-fashioned survey.I recently put a book proposal together and have therefore had my head...
How Do SEO and Podcasting Get Along?
Marshall Sponder over at Web Metric Guru has a post about optimizing podcasts for search engines. Marshall has some tidbits that he picked up at SESNY06 and while most of them make sense, the lingo needs a little work and...
A Journey of a Thousand Miles...
One of the hardest things about many things in life is overcoming inertia and just plain old getting started. When writing about podcasting I have so much information to get out that sometimes it's all just a jumble in my...
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