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Aug20
Don't Believe Podcast Niches Work?
Then check this out.

Back so soon?

Yup - that was a page with no less than 16 knitting podcasts on it. 16 podcasts on a topic that I don't know a single person in the world who practises it. But they all have listeners.

While I was hanging my hat at b5 Media, one of the bloggers wrote a knitting blog. I always thought that was kind of "too" niche, if you know what I mean, but it always seemed to have a fair bit of traffic.

And knitting supply companies? They have a really, really targetted audience just wating for them with these podcasts. Up until podcasting or blogging, what main stream media outlet could return 100% knitters? Probably none (I say probably because I'm not really in the loop about the existence of knitting magazines or shows).

Go Niche!

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« Pharmaceutical Companies The Next Big Podvertisers? | Main | More on Podcasting Professors »

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