I'm currently on Vancouver Island on a little vacation and getting married. I thought that it would be fun to leave you with some thoughts I have about podcasting. This is one is a series...
Corporate? Listener Levels vs Cost.
As with (almost) all things corporate, the value of a project isn't always known until the end game. It's important to have an idea of the listenership you're going after in order to provide motivation, but what's more important is ROI. Before you throw your 300-listener corporate podcast out the window because it didn't hit the 10,000 listener mark, how much did it cost you to make? Might be the most effective thing you've done all year to hit 300 people.
