...every legitimate survey and report I’ve studied shows that iTunes has 70 percent or more of the podcast directory market.
Given that a podcast can exist in multiple directories, I don't know what the "podcast directory market" means, but I do know that my feed stats report 22% of my listeners use iTunes for Mac and Windows combined. Granted, my show is heavily Linux based which is undoubtably influencing the numbers, but is anyone seeing 70% or better iTunes numbers?
The reason I ask is because every credible survey I've seen shows a pretty consistent 50/50 mix audience members using a podcatcher and direct downloading. If only 50% of listeners are using a podcatcher to begin with, how can 70% of them be using iTunes?
Or perhaps there's no correlation between the "podcast directory market" and podcatcher use? I'll admit I'm unclear if there's a relationship here. Perhaps I've just crafted a logic bomb...
What I would like to see, though, is real stats from real podcasters. I'd appreciate it if you podcasters would take a quick look at your feed stats and post your iTunes percentage here. Humour me :)
I see about an 80/20 mix of iTunes versus podcatching software, with the 80% being users of iTunes.
Posted by: Robert Safuto | October 8, 2006 5:23 PM | Permalink to Comment