Rick points out that there are 50-60 million iPods out there, but hundreds of millions of computers. The argument goes something like "IE7 will put feeds and podcasts in front of a that vast majority of computer users who don't use portable players and have never seen a feed before in their life". I'm pissed at Rick for bringing iPods into the discussion and therefore helping to perpetuate the myth that iPods and podcasts are somehow connected, but I'll get over it.
Some more interesting info:
- FeedBurner manages 70,000 podcast feeds and has 5 million subscribers to those feeds. As Frank Barnako points out, that's an average of 70 subscribers per show.
- FB is seeing a 20-30% growth each month
- There's no way to see anything other than a show was downloaded. FB doesn't know whether shows are being listened to on computer or devices and really, no one else does either.
Via Frank Barnako
You're pissed at me? We can't have that. ;)
For the record: the longer comment I made about iPods was not to conflate iPods and podcasting, but that overnight, iTunes more than doubled the podcasting audience. And based on the stats we (FeedBurner) see today, iTunes represents just around 60% of the overall audience. So while iPods != podcasting, there's at least quite a lot of overlap between the iPod community and the podcasting audience as a whole.
Hopefully that gets me off the hook...
--Rick
Posted by: Rick Klau | October 7, 2006 9:26 PM | Permalink to Comment