A discussion about corporate and business podcasting with tips and guidelines

Russell Shaw has done a little investigative reporting into the recent Apple crease-and-desist letter run and has posted his findings on ZDNet.

In short, Shaw has uncovered three things that may be fuelling Apple's vigor:

• Apple is having trouble trademarking iPod
• Apple is attempting to trademark "IPODCAST"
• Apple is attempting to expand the POD brand

The article is quite long and contains so much legalese that my eyes are bleeding, but it's a very interesting read.

Check it: EXCLUSIVE: Apple Trademark Office docs point to REAL reasons for" Podcast" controversy | IP Telephony, VoIP, Broadband | ZDNet.com