A discussion about corporate and business podcasting with tips and guidelines

The two big satellite radio companies, Siruis Satellite Radio, Inc. (SIR)and XM Satellite Radio Holdings, Inc. (XMSR), are facing massive and increasing losses and those losses appear to be largely attributable to podcasting, especially audio player integration in cars.

Both Sirius and XM have posted $200 million plus losses for the second quarter of 2006 and those losses are up well over $50 million from 2005.


It seems kind of unfair, doesn't it? Mainstream satellite radio is about the same age as podcasting if memory serves correctly so it never really had a fair run at it. I suppose that there's still a chance for the satellite radio companies, but honestly - how long can they sustain over $200 million losses in consecutive quarters?

Via Podcasting News.