A discussion about corporate and business podcasting with tips and guidelines

Based on consistent survey results it seems the US takeup of new listeners is slowing and the UK (and Europe of course) is accellerating - we're a little behind.

The most worrying thing is that in the US it has been estimated there are only around 700,000 dedicated, regular podcast listeners - that's not much. Due to the compact nature of the UK geographically and with the saturation of media exposure, I actually think that figure could be exceeded in the UK once the awareness broadens. Right now podcast listeners are too repurposed BBC focused for podcasting's benefit, so Podshow's arrival, with BT prominence and money backing it up, might swing the whole thing a little more towards the independents.

There is as much bitterness about Podshow here as there is excitement, though right now the 'Podshow bashers' are oddly quiet - perhaps just in case they slam the door in Podshow's face before they get an offer to sign up ;)

It is a very different space over here and Podshow will need to do things differently to make a success of it, and from what I here it will be more than merely Podshow US with a few Brits in the front row - looks like it will be doing its own thing, with new ideas aimed at meeting the needs of the UK and EU markets.

Hi Neil,

Thanks for stopping by.

One thing that's become clear to me in this podcast space, is that the US is not the leader. They may be so in terms of numbers, but most of the podcasters I speak to are not American. A very large proportion of them are Australian followed by UK podcasters and then finally Americans and Canadians.

I also get a sense of what you're speaking about in that podcasting is different in the UK than it is here. For better or worse, the BCC's adoption so early in the game really pushed podcasting into the mainstream in the UK and that has yet to really happen over here in Canada or in our neighbours to the south.

Ineteresting times...